
Sally Jewell, CEO of leading US outdoor sports equipment retailer REI, reflected on business as “the institution to save the world” at a lecture BridgeEnglish Denver executive students attended as part of the school’s Executive Enrichment Program.
Jewell is the president and CEO of REI, a national retail co-operative serving more than four million members in 114 retail stores in 27 states. Consumers become members of the co-op and receive part of the profits annually. The company has been named by Fortune Magazine as one of the 100 Best Companies to Work for in America and ranks no. 9 on the 2011 list.