CEO Reflects on Sustainable Business for Enrichment Program

Sally Jewell, CEO of leading US outdoor sports equipment retailer REI, reflected on business as “the institution to save the world” at a lecture BridgeEnglish Denver executive students attended as part of the school’s Executive Enrichment Program.

Jewell is the president and CEO of REI, a national retail co-operative serving more than four million members in 114 retail stores in 27 states. Consumers become members of the co-op and receive part of the profits annually.  The company has been named by Fortune Magazine as one of the 100 Best Companies to Work for in America and ranks no. 9 on the 2011 list.

Speaking at the University of Denver, Jewell discussed the changing expectations of customers and the increasing focus on corporate responsibility, including sustainability and accountability. She cited the goal of REI becoming “carbon neutral” by 2020 through recycling, reducing shipping costs and materials and powering green buildings with solar and wind energy.  In-depth research and analysis of actual energy use in buildings is receiving much greater emphasis as REI evolves new operation models.

Jewell reflected on five significant factors affecting current business practices:  globalization, including offshore production and flattened global supply chains; urbanization; demographic shifts in populations; advanced technologies; and climate change.  She said that extreme global poverty can be alleviated by offshore production, which brings jobs to underdeveloped countries.

Reflecting on the concept of sustainability, BridgeEnglish Denver student, Henrique Da Silva Rodriques, a metallurgical engineer with mining company AngloGold Ashanti in Brazil, commented: “It is impossible for us to think about creating new enterprises without thinking about sustainability. I believe that we need to compensate for the damage we do to the earth, to help the environment, preserve animals and plants and try to develop ways to minimize man’s impacts.”

BridgeEnglish Denver participants included Rodrigues, Julie Saby, a marketing executive based in Paris, Makoto Suzuki, a senior manager at Orix Real Estate Corporation in Japan, and Akira Yamazaki of KYB Corporation in Japan.

BridgeEnglish Denver is striving to enrich the cultural and professional experience of executive students while they are studying in Denver by introducing them to the international business community through networking events and lectures at local universities and international organizations.

12 thoughts on “CEO Reflects on Sustainable Business for Enrichment Program

  1. I’m amazed, I must say. Seldom do I come across a blog that’s equally educative and interesting, and let me tell you, you’ve hit
    the nail on the head. The issue is something that too few people
    are speaking intelligently about. I’m very happy that I found this
    in my search for something regarding this.

  2. Link exchange is nothing else except it is only placing the other person’s website link on your page
    at appropriate place and other person will also do similar in favor of
    you.

  3. We’re a group of volunteers and starting a new scheme in our
    community. Your web site offered us with valuable info to work on. You’ve done an impressive job and our entire community will be
    thankful to you.

  4. Excellent goods from you, man. I have bear in mind your stuff previous to and you
    are just too wonderful. I actually like what you’ve bought here, really like what you are saying and the
    way in which you say it. You’re making it entertaining and you continue to take care of to keep it wise.
    I can not wait to learn much more from you. That is actually a
    wonderful site.

  5. It’s a shame you don’t have a donate button! I’d certainly donate to
    this superb blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my
    Google account. I look forward to brand new
    updates and will share this website with my Facebook group.
    Chat soon!

  6. Hello this is somewhat of off topic but I was wanting to know if blogs use
    WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding skills so I wanted
    to get guidance from someone with experience. Any help would
    be enormously appreciated!

  7. Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of
    spam comments? If so how do you protect against it, any plugin or anything you can suggest?
    I get so much lately it’s driving me mad so any
    support is very much appreciated.

  8. I am curious to find out what blog platform you are utilizing?
    I’m experiencing some minor security problems with my latest blog and I would like to find something more safeguarded.
    Do you have any suggestions?

  9. Woah! I’m really loving the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s
    very hard to get that “perfect balance” between superb usability and appearance.
    I must say you’ve done a awesome job with this. In addition, the blog loads extremely quick
    for me on Opera. Exceptional Blog!

Leave a Reply

Your email address will not be published.